Marketing Design & Technology provides an introduction to understanding customers through 3 different but related disciplines: Marketing, Design & Data. This course is about collaboration and innovation. In this hands-on, project-based course, students will learn how to innovate by applying a wide variety of methods for creatively framing and solving problems. Technology has allowed companies to gather and process large quantities of information about consumers' choices and reactions to marketing campaigns. However, few companies have the expertise to intelligently act on such information. This course addresses this shortcoming by teaching students how to use customer information to better market to consumers. Following a human-centered design process that includes research, concept generation, prototyping, and refinement, students will work in small teams to make a marketing & UX recommendation for a mobile app of their choice.