We live in a world where market boundaries have fallen away, replaced by a hyper-connected, global marketspace. And, in this new world, emergent business models have reshaped the way we live, upsetting industries we once knew and understood. As a result, business leaders are called upon to have vision, drawing insights from seemingly limitless data, to drive action. But, how?... How do they do this?
What are the frameworks business leaders use to view the competitive environment? What are the tools they use to assess risks and opportunities? This course provides an introduction to how organizations develop strategy, plan for success and manage implementation.
In this class, students will explore important business concepts that support strategic decision-making. Through class discussions, marketplace simulations and case study work, students will learn analytical and management tools, applying them in-practice on a capstone project. In this way, students will learn real and relevant business skills through study and application—skills that will serve them well as observers of or future decision-makers within the business world.