Business Strategy


Grades: 9-11

• 10:00 am Eastern Time (New York Time)

We live in a world where market boundaries have fallen away, replaced by a hyper-connected, global marketspace. And, in this new world, emergent business models have reshaped the way we live, upsetting industries we once knew and understood. As a result, business leaders are called upon to have vision, drawing insights from seemingly limitless data, to drive action. But, how?... How do they do this?

What are the frameworks business leaders use to view the competitive environment? What are the tools they use to assess risks and opportunities? This course provides an introduction to how organizations develop strategy, plan for success and manage implementation.

In this class, students will explore important business concepts that support strategic decision-making. Through class discussions, marketplace simulations and case study work, students will learn analytical and management tools, applying them in-practice on a capstone project. In this way, students will learn real and relevant business skills through study and application—skills that will serve them well as observers of or future decision-makers within the business world.

Patrick Williams, M.B.A

Stanford Pre-Collegiate Studies Instructor

Patrick Williams, M.B.A., has been an instructor in the Stanford University Pre-collegiate Studies Program and at The University of California-University Extension. Williams is also an Adjunct Lecturer within the Marketing Department at Santa Clara University and consults with early to mid-stage start-ups on Marketing Strategy. This follows nearly 20 years working in consumer marketing with leading brands (e.g. Cheerios®, Betty Crocker®, Call of Duty® and Jacuzzi® Hot Tubs) and strategic customers (e.g. Wal-Mart, Costco, Best Buy and Petco). Williams holds a Master of Business Administration from The University of Southern California and will soon begin studies for a Doctorate in Education, with an emphasis on Organizational Leadership. He has taught at the high school, undergraduate, graduate and executive education levels.

Program Calendar:
January 11-22, 2021
(Monday – Friday)
Real-Time Classes Duration:
1 hour & 45 minutes long
(with a 15-minute break).
Max Class Group:
Small class size
(20 students max)

Grades 9-11

For grade 9 students all course options are available.





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